How to Use Content Marketing to Boost Your LinkedIn Profile
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If you’re hoping to make money with a side hustle, LinkedIn is an invaluable tool. But if you want to stand out among the millions of other users on the platform, content marketing is key. Content marketing helps draw attention to your profile and can even help you land new clients. Here’s how to use content marketing to boost your LinkedIn profile for maximum success.
First and foremost, create content that aligns with your goals and speaks directly to your target audience. You may be in the business of freelance writing or web design, but what do those services mean for potential customers? How will their lives be improved by working with you? Those are the questions that should inform every piece of content you share on LinkedIn.
Make sure each post is engaging and dynamic; it should captivate readers from the first sentence and compel them to keep reading until they reach your call to action at the end. Use visuals whenever possible; images are more eye-catching than text alone and can help break up long blocks of copy so readers don’t get overwhelmed or bored.
When it comes time to share your posts, use relevant hashtags so people searching for specific topics can find your work more easily. This also increases visibility since users who don’t follow you may stumble across one of these tags while scrolling through their feed or conducting searches on LinkedIn itself. Hashtags related to hustles like #freelancelife #sidehustle #makemoneyonline are all great examples of keywords that will help bring attention to your posts without being too spammy or sales.
Finally, leverage existing relationships as much as possible when promoting new pieces of content on LinkedIn — friends, family members, colleagues — as well as industry influencers who have larger networks than yours (and whose endorsement could elevate things). Ask these people if they would be willing to give a shoutout about one of your posts; not only will this increase engagement but it may inspire others who see it shared by someone else besides yourself!
Content marketing is essential for boosting any online presence — including a LinkedIn profile — so if you’re serious about making money with a side hustle then take some time now and invest in creating quality material that resonates with potential customers/clients and sets you apart from everyone else out there doing similar work!
